Project details

Valores de futuro

Valores de futuro

 

‘Valores de Futuro’ (Future Values) is a project about the role of money and values in our lives. It aims to promote financial and citizenship education from a young age.

Theme
Values and human rights
Target group
Institutions and Organizations, Children and youth
Client
BBVA

Objective

BBVA (Banco Bilbao Vizcaya Argentaria) created in 2009 its Global Financial Education Plan and Valores de Futuro as one of its most emblematic programs. P.A.U. Education’s goal was to implement this plan at a classroom level.

 

The solution

P.A.U. Education has created ‘Valores de Futuro’, a project developed in Spain and Portugal that aims to help children and teachers reflect critically about the value of money in our lives and about the individual and social values that condition its use, such as prudence, effort, responsibility and solidarity.

We have used a comprehensive and holistic approach to teach financial education, implementing participatory workshops, promoting debate in the classroom and training teachers. The “friendly teachers” network gathers more than 240 teachers who reflect on financial education and the program. The program’s educational monitors provide schools with on-line and telephone support throughout the entire school year.

We have also created partnerships with educational authorities and with the educational authorities of all of the Consejerías in Spain, as well as with educational authorities in Portugal. We have created free quality educational materials to be used as pedagogical tools in classrooms: teachers guide and online resources including films, documents, etc.

To offer the project a global angle, we have created a Global challenge, where each participating class in ‘Valores de Futuro’ can subscribe and share with rest of the community the work they have done and how they have debated and learned about money and values in their lives. All the materials are gathered on the project’s website.

Impact

  • the program is for children and youths from 6-14 years old
  • over 60 workshops have been designed for work in the classroom
  • in Spain the program has reached 250.000 primary and 83.000 secondary students in 2009-2010 and  443.000 primary  and 140.000  in secondary students in 2010-2011
  • in Portugal the program has reached 107.000 students in 2010-2011
  • 96% of primary school and 80% of secondary school students think that they have learnt about money and the associated values by participating in the program
  • our Twitter account has 547 followers
  • the project’s Facebook page has 500 fans

(numbers as in September 2011)

Related news

06/02/2012 “Ahorro para todos” empieza con fuerza en Portugal + read more
12/12/2011 ¡Ya salió la nueva newsletter de Valores de futuro! + read more
25/06/2011 BBVA’s Future Values Awards + read more
Services
Communication Analysis & Strategy | Online Strategy | International & National call center | Knowledge Network Creation | Creation & Design of educational content - books, CD's, … | Web content creation, editing and management | Development of participative educational activities | Teaching modules | Logistic & distribution of promotional educational material | Selection, training and coordination of teams on the ground.

“A teacher in a class from a high-risk neighbourhood asks his pupils: 'How many legs does a spider have?' The pupil answers:'Well Sir, I wish I only had the same kind of problems as you.' ”

José Antonio Marina, Member of the Scientific Commitee of 'Valores de futuro' during a 2010 press conference