Project details

Youth on the Move

Youth on the Move

 

Youth on the Move (YoM) is one of the flagship initiatives of the European Commission, developed by P.A.U. Education for the DG Education.

Theme
Values and human rights
Target group
Children and youth
Client
European Commission

Objective

The European Commission’s goal was to create and implement an initiative to enhance young people’s education, culture, mobility and access to the job market across Europe.

 

The solution

P.A.U. Education designed Youth on the Move using a community building strategy at the local level. Our main goal is to engage young people into open dialogue on mobility experiences with their peers, stakeholders and mobility prescribers. We have achieved that by organising two big events in Budapest and Bordeaux. Our events were created as two or three day festivals that gathered together associations and organisation active in mobility. We welcomed performance artists, debate leaders and involved main actors at European and national level. There was music, dance, debate and lots of participants.

 

Details

Due to the success of the first two events, we have been reappointed by the European Commission to implement the Youth on the Move communication campaign’s next phase, during 2011 and 2012. 

The second part of the project is still to be developed in other EU Member States capitals as follows: London (United Kingdom – 5 - 8 October 2011), Brno (The Czech Republic – 1 - 4 November 2011),  Tallinn (Estonia – 1 - 4 December 2011), Nicosia (Cyprus – 17 - 19 February 2012) and Helsinki (Finland – 26 - 27 May 2012).

The five national events will bring together local young people and give them the possibility to discover the opportunities available to them. We will have plenty of useful information for them, presented in a cool, interactive way. The ‘script’ says we will be participants in major national education fairs and we will organise cool cultural events in pararel.

The Youth on the Move campaign is organised in close cooperation with the EC representations and the National Authorities.

We have used, for the first time in EC projects, social networks in order to promote our national activities: Facebook, Twitter, YouTube, Iwiw (Hungary) and SkyRock (France).

Impact

  • we have welcomed more than 6,000 participants and 200 stakeholders were involved in our events
  • we have produced 9,000 bracelets (offered to every participant in Budapest and Bordeaux events)
  • we are in the process of producing videos with the YoM Ambassadors (local personalities promoting mobility in Europe)  
  • we have printed 15,000 event programs (Budapest, Bordeaux and London)
  • our Facebook page has 9,600 fans 
  • we have posted 500 tweets on our Twitter account, which has 200 followers

(Numbers as for September 2011)

Related news

05/12/2011 Overwhelming outcome in Youth on the Move’s largest event in 2011 (Estonia) + read more
04/11/2011 Award for our Youth on the Move stand in Brno + read more
02/11/2011 Notre premier jour à Brno (Youth on the Move) + read more
31/10/2011 Young? On the move? Meet us in Brno! + read more
06/10/2011 Welcome to Youth on the Move, welcome to your future! + read more
Services
Communication Analysis & Strategy | Event & Debate animation & moderation | Creation & Design of educational content - books, CD's, … | Development of participative educational activities | Institutional Relations / Liaison | Management & Coordination of contest & sweepstakes | Social Media and community management | Logistic & distribution of promotional educational material | Events Organization | Audio Visual production

“You will hear more about the content of Youth on the Move later. But I want to give you a quick overview of what is a highly integrated, holistic framework for reform. We focus on improving schooling, university education and training; on multiplying opportunities for learning and job mobility; and on better job conditions and opportunities. ”

Androulla Vassiliou, European Commissioner for Education, Culture, Multilingualism and Youth